There are several tricks through which you can approach characters and form them in an adept manner. One that suits your narrative and helps you get across to your viewers. A custom whiteboard animation is going to require you to build your characters beforehand and plan out what they will look like, what they will wear and how they will move. Apart from that, one of the most important aspects of the animation is going to be their expressions. Make sure you focus on them specially. What are the other ways to form characters for animations?